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Feb 14, 2012

Feb 13, 2012

Band Of Horses

Our friends at Y-Gary made this film that Subtractive mixed a few months back.  In 2010 Band Of Horses played an intimate show at the Henry Miller Library in Big Sur California. This film is a snapshot of that performance and the events surrounding it.  Check it out!

Feb 7, 2012

KCRW The Cue

We recently helped create the KCRW YouTube channel called "The Cue"   This series showcases KCRWs DJ talent as VJ's giving you their top favorite music videos on YouTube.   It will be a bi-weekly program and kicked off this week, check it out and add it to your view list.

Feb 3, 2012

Paul McCartney audio mix

Subtractive did the audio mix for this new Paul McCartney video that promotes his new album.   Our friends at Y-Gary made this video with Sir Paul last year and Brantley.

Jan 17, 2012

CES Overview

Each year, the Consumer Electronic show in Las Vegas showcases the latest and greatest in technology. This year Subtractive went to check out the happenings as well as gather info on latest versions of products that we use in our day to day production work. With something for everyone Television seemed to be the top dog at the 2011 Consumer Electronic Show in Las Vegas. Be it 2D,3D, OLED or razor thin, home entertainment has finally matured to futuristic levels. Televisions connected to the internet, controlled by our phones and pictures as sharp as a photograph showcased that our home viewing experience looks quite bright. Video cameras have also finally come onto an even playing field with quality of 35mm motion picture film. Both Canon and Sony have stepped up to rival the film format with spectacular video cameras with the newer 4K format. Pad computers were also being released by the truckload still no one offered anything new to what Apple has already mastered with its ipad. 
 New technologies such as motioning in the air to move on screen menu's as well as control most features of your house via your phone gives us a view into that Jetsons world we have only dreamed about. A 3D printer showcased that like on Star Trek, you could print our a three dimensional object of pretty much anything you can think of no matter how intricate. 

Now some of these products are only concepts and may never see the light of day while other products are currently out and for sale. Check out some of our favorite's from the show:

 

"A La" Minority Report, Lumus showed off the PD-18-2 which allows the user to see high-quality images and beams information directly into your field of vision. Products like this are already on the market for professional and military use, but where the next-generation PD-18-2 differs is that users can see though the spectacles too, instead of having the images block their vision. The translucent lenses allow for what the manufacturer calls 'augmented vision', overlaying images or graphics over your usual field of vision.

 

Sony showcased an upcoming  Vaio hybrid laptop/pad computer. The Hybrid's most distinctive feature is its marriage of laptop functionality with tablet portability. Sliding the unit up and locking it into place reveals a keyboard in front and an expansive speaker grill behind.

 


Samsung’s new OLED televisions feature a 55-inch screen, an absurd 0.6-inch width, and a richness of color never before seen in commercial displays. Production costs had previously limited the size of OLED screens, which is why consumers mostly found them in cellular phones.


 

Canon has revolutionized the digital video camera with the EOS Cinema Series. There is a large selection of lenses to utilize plus with a built in back-up card there are always two copies of what is being shot. No more need to worry about lost or corrupted data. Feature films have begun shooting utilizing this camera.

 

Ford, Mercedez Benz, Audi, Kia and Tesla all made impressive showings at CES. Be it on-board tab computers for passengers to use, to built in mobile hotspots, to fully digital dash boards, auto makers showed visitors that interactivity with their mobile devices can be enhanced once inside their vehicls.