Each year, the Consumer Electronic show in Las Vegas showcases the latest and greatest in technology. This year Subtractive went to check out the happenings as well as gather info on latest versions of products that we use in our day to day production work. With something for everyone Television seemed to be the top dog at the 2011 Consumer Electronic Show in Las Vegas. Be it 2D,3D, OLED or razor thin, home entertainment has finally matured to futuristic levels. Televisions connected to the internet, controlled by our phones and pictures as sharp as a photograph showcased that our home viewing experience looks quite bright. Video cameras have also finally come onto an even playing field with quality of 35mm motion picture film. Both Canon and Sony have stepped up to rival the film format with spectacular video cameras with the newer 4K format. Pad computers were also being released by the truckload still no one offered anything new to what Apple has already mastered with its ipad. 
 New technologies such as motioning in the air to move on screen menu's as well as control most features of your house via your phone gives us a view into that Jetsons world we have only dreamed about. A 3D printer showcased that like on Star Trek, you could print our a three dimensional object of pretty much anything you can think of no matter how intricate. 

Now some of these products are only concepts and may never see the light of day while other products are currently out and for sale. Check out some of our favorite's from the show:

"A La" Minority Report, Lumus showed off the PD-18-2 which allows the user to see high-quality images and beams information directly into your field of vision. Products like this are already on the market for professional and military use, but where the next-generation PD-18-2 differs is that users can see though the spectacles too, instead of having the images block their vision. The translucent lenses allow for what the manufacturer calls 'augmented vision', overlaying images or graphics over your usual field of vision.

Sony showcased an upcoming  Vaio hybrid laptop/pad computer. The Hybrid's most distinctive feature is its marriage of laptop functionality with tablet portability. Sliding the unit up and locking it into place reveals a keyboard in front and an expansive speaker grill behind.

Samsung’s new OLED televisions feature a 55-inch screen, an absurd 0.6-inch width, and a richness of color never before seen in commercial displays. Production costs had previously limited the size of OLED screens, which is why consumers mostly found them in cellular phones.

Canon has revolutionized the digital video camera with the EOS Cinema Series. There is a large selection of lenses to utilize plus with a built in back-up card there are always two copies of what is being shot. No more need to worry about lost or corrupted data. Feature films have begun shooting utilizing this camera.

Ford, Mercedez Benz, Audi, Kia and Tesla all made impressive showings at CES. Be it on-board tab computers for passengers to use, to built in mobile hotspots, to fully digital dash boards, auto makers showed visitors that interactivity with their mobile devices can be enhanced once inside their vehicls.

Subtractive's friend Jimmy Harry just landed a Golden Globe for the Best Original Song - Motion Picture - Masterpiece - W.E. @ the 69th Annual Golden Globe Awards at the Beverly Hilton in Beverly Hills, CA on Sunday, January 15, 2012. Congratulations Jimmy!

We shot part two of the new BT music video for his song "Always" featuring Rob Dickinson. Shot by team Subtractive, directed by Kaipo Jones with additional camera by Rory O'Donnell.

Here's some behind the scenes pictures! We'll keep you updated on all our progress on this project!

Subtractive's own Justin Bates is happy to announce the release of Steve Aoki's first studio album, "Wonderland".  Justin co-wrote and engineered most of the songs with Aoki along with numerous featured guests including: Wil.i.am, Kid Cudi, LMFAO, Rivers Cuomo and others.  The album is already doing well in its initial iTunes exclusive release, earning a top ten album slot in both the US and Canada.  "Wonderland" will see its complete release on January 17th.